Alchemist Marketing Solutions, through its Real Estate division, Clay Express – has been appointed as the communication strategy and creative agency for Runwal Gardens, the flagship project of Runwal Group. Having developed over 30 million sq. ft. of space through landmark integrated townships with residential and commercial projects, Runwal group is one of the top developers in the country.
As their first assignment, Alchemist has incubated and already executed its maiden campaign for Runwal Gardens which is getting excellent critical, consumer and sales feedback. The concept is called HHQ, which through a teaser, first urged the audiences to check how the health of their current home is.
They were led to a neutral web asset, which through a short quiz helped them ascertain the current Home Health Quotient [HHQ]. Immediately following this, the reveal campaign talked about the launch of North Avenue II, within Runwal Gardens, which offered an extremely high HHQ of 95%.
The campaign has already got unprecedented success within 3 weeks of the teaser launch and 2 weeks of the reveal.
The account earlier handled by RK Swamy is now being handled from Alchemist’s Mumbai office. Manish Porwal, Managing Director of Alchemist Group says “Its one matter of pride that the Runwal Group noticed the disrupting work we have been doing in this market.
Its another that, through our first campaign itself, we have put to rest any questions that may be left open in their mind on our effectiveness in delivering results, even in this stressed market. It’s a big responsibility that they chose us to lead their flagship project’s communication at this crucial time. With this addition, we would have or work with 8 of the Top 20 real estate brands of the country”
Praveen Shetty, Vice President – Marketing, Runwal Group is sanguine about associating with Alchemist, “We, at Runwal, associate with none, but the best. Alchemist comes with a backing of deep insights of brands in general and the real estate sector in particular. We are thoroughly excited about the results of our HHQ campaign [Home Health Quotient] and this partnership, have already bought to the table”.
Farhan Khan, COO, Clay at Alchemist Mumbai, further added, “We have grown and learnt from our experiences and are proud to stand where we do today. Having worked on several brands across sectors across the country, Alchemist comes with an ability to understand the business aspect of the brands. With the launch of HHQ for Runwal Gardens, the seeds to a long-lasting partnership have been sowed”.
About HHQ
Alchemist, with the Runwal Group, has come together and launched a campaign called HHQ [Home Health Quotient]. Post-COVID outbreak, developers & buyers, both, look at the homes with a new perspective of almost paranoid caution of surviving indoors for many days, weeks or even months.
This caution comes to the real estate world in the form of better and larger, mental and physical health prone spaces. It is during the pandemic, that the importance of healthy homes has come to light. North Avenue II at Runwal Gardens promises homes with HHQ of 95%. Having healthy spaces and being health compliant is more important than a home offering just lifestyle. HHQ tends to focus on the importance of having a healthy home for you & your loved ones.
We urge you to visit the site at www.hhq.life and check your score as well.
About Runwal Group
Established in 1978, Runwal Developers is one of Mumbai’s premier real estate organization, operating in the residential, commercial and organized retails verticals. With an incredible track record of 51 landmark projects and over 20 thousand families happily living, the organization has continuously striven to keep the ‘customer’ as a focal point in the designing, planning and construction of all its projects.
Operating in the Luxury, Premium and Large-Format Townships categories in residential development, Runwal developers today also owns and manages the largest retail mall chain in Mumbai with over 2 million sq. ft. of GLA that includes R City, R Mall and R Odeon.
Today, the steadfast focus on ‘quality’ has led the organization to be an industry leader and a market-driven construction company renowned for trust and quality-on-time.
About Alchemist
Alchemist Marketing Solutions, is a 360-degree marketing firm, that believes in providing through-the-line solutions to brands and has conceptualized several clutter-breaking campaigns across the country for real estate brands like Trump Towers, Shapoorji Pallonji Real Estate, Joyville, Tata Housing, DLF, Tribeca Developers, Narang Realty, JP Infra, M3M, Sai Estate Consultants, Poddar Housing, XRBIA, amongst others in their pipeline and has played a strategic role in creating targeted/objectives specific campaigns for HDFC Capital, Aavas Financiers, MaxLife, Castrol, L’Oreal, UB Group, DLF, Nokia, Samsung, American Express among many others.
A 10-years marketing solutions company, Alchemist is led by 3 stalwarts from the marketing and media industry. The erstwhile Managing Director at Starcom and then the CEO at Percept, Manish Porwal is at the helm as its MD.
The company is arguably the only one to offer the unique product it does – marketing strategy with turnkey execution ability. With 4 offices across the country and more than 140 people, Alchemist has in-house capabilities of developing strategy and executing a 360-degree communication plan as per the media or touch points the brand requires.
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