Bangalore: Kots, a leading residential leasing company revolutionising the rental home experience in Bangalore, is poised for substantial growth in 2024. With plans to introduce both furnished and unfurnished options in the studio, 1BHK, and 2BHK units across all micro-markets of Bangalore, the brand aims to double its inventory to an impressive milestone of 1 million square feet this year. Embracing a digital-first strategy, the startup aims to lead India’s D2C rental housing market by leveraging technology to enhance customer experiences and streamline operations. This strategic shift is projected to drive Kots’ revenue growth by an astounding 100% year-on-year.
To further enhance the tenant experience, Kots will introduce a curated marketplace featuring subscription services such as food delivery, vehicle wash, and EV charging. Concurrently, the company is strategically expanding its market presence with plans to launch 14 projects in high-growth real estate hubs like Bangalore Airport and IT corridors. Leveraging hyperlocal discovery phenomena through platforms like Instagram, Kots aims to penetrate new demographics while attracting top-tier talent through targeted content and educational initiatives, solidifying its position as a market leader and employer of choice in the real estate sector.
Commenting on this, Vijeth Reddy, Co-Founder & CEO, Kots, said “In an era of transformative change, Kots remains dedicated to revolutionising the rental housing sector. Our unwavering commitment to innovation and customer satisfaction is evident in our ambitious growth targets. Through pioneering a digital-first strategy and doubling our inventory, we aim to redefine the real estate landscape, providing unparalleled experiences for our clientele. With a strong focus on deploying technology, expanding market reach, and attracting top talent, we are confident in our ability to shape the future of rental housing in India”.
Renowned for its extensive range of offerings, the brand provides everything from studio apartments (1RK) and comfortable 1BHK flats to spacious 2BHK flats. These rental units are strategically situated within secure gated apartment complexes, affording tenants access to an extensive range of amenities. Additionally, for landlords, Kots offers the Built to Rent (BTR) model, ensuring a hassle-free and lucrative rental experience.
About Kots
Kots is a pioneering residential leasing company operating in Bangalore that is tackling the challenge of urban rental housing for the dynamic youth of India. Founded in 2019 by visionary entrepreneurs Vijeth Reddy and Sangeetha Holiyachi, Kots is set to transform the rental home landscape in India. With a focus on digital innovation, Kots is creating rental housing solutions in upcoming urban areas, catering to tenants aged 24-36. Central to the brand’s mission is the dedication to providing rental properties that have optimal product-tenant fit addressing the exact needs of this vibrant demographic.
Author
-
by
-
