Residential VS Commercial Real Estate Marketing

Many people don’t know that there are both commercial and residential estate agents. What this means is that an agent can only be an expert on one type of real estate at a time. This also implies that there are different marketing techniques for residential and commercial real estate, and that is what we intend to discuss in this post.

How to Market and Sell Commercial Real Estate

If you intend to sell commercial real estate as a career, then there are steps you need to take to make your career successful and lucrative. First, you will need to become a broker or find a brokerage. It is also important that you work on getting your broker’s license so that you are free to set your commissions.

Make sure your profile is available on commercial databases, such as Certified Commercial Investment Member (CCIM), and other listing services such as LoopNet. Such services are always open for certified agents to add their contact details and resumes.

Make use of your firm’s marketing materials to reach out to as many potential buyers as possible. Most of these established firms have enough support to ensure that you get help with your promotional and marketing needs.

If you work at a firm, talk to the staff so that they tell you the options that you have, such as creating a marketing kit, designing a portfolio, a private homepage, and a direct mailer within the company’s website.

Note that while that might be a great option, you can still take part in social networking sites. This technique makes it easier for you to go beyond your circle of friends and reach out to as many potential buyers as possible, thereby enhancing the chances of making sales.

How To Market and Sell Residential Real Estate

It is easy to think that residential commercial real estate is easier to market, but that is not true. There are many things to be done, and any mistake can lead to failure. Before you start telling your clients about commercial roofing Brooklyn, here is how to sell residential real estate.

You need to be ready to get as social as possible. There are a range of social channels these days, and you are supposed to have an account with each of them. They include Twitter, Facebook, Google+, Instagram, and the list continues. The channels will make it easier for you to meet new people and sell to them.

Your property pages should have social sharing. It is believed that most home shoppers are very likely to share their pics with families and friends. To let them do that, you should have the right sharing buttons on your website.

To be successful in marketing and selling real estate, you should have an eye on the competition. Your competitors are always up to something, and unless you have an eye on them, they will always be ahead of you. Find out what they are doing differently, and how that improves their sales and marketing in the real estate industry.

As a residential sales agent, you are supposed to be contactable. If you have great deals available, most potential buyers will be looking to get in touch with you, so have an impressive contact page for them. Besides that, be sure to have an awesome business card that you can share with them.

Closing Thoughts

There is a huge difference between commercial and residential real estate. As an agent, you can only specialize in one part of the industry and not both. Even if you try to do both, you won’t be competent enough, and you might find the competition to be quite overwhelming. You can use the pointers mentioned above to make your career a success.