Paradigm Shift in The Talent Acquisition In Real Estate To Boost Employee Performance

Today’s competitive marketplace has redefined the need for structural hiring process as it is critical in organizational success. With the ongoing emergency due to the dreaded second wave of coronavirus, there is an unavoidable question on the business normalization and sales.

Real estate organizations are now recognizing the value of retaining the best, skilled employees in order to ensure sufficient market share and elevated growth. Organizations are giving much-needed recognition to skilled groups of leaders, technical experts, and other key contributors as they are an organization’s most important asset.

Real estate companies are working towards making their strategies more integrated as they continue to compete for top-tier talent. Companies are now actively hiring on the basis of the skills and talents of their employees and are discovering that, by attracting and retaining the best and efficient employees, the company can achieve a higher than average market share with elevated profits. Employees are being hired as “knowledge assets” who can help companies with unconventional ways to boost productivity.

The current situation calls for knowledge-based organizations which is why the real estate sector is enhancing its investment towards the intellectual capital to onboard a core group of leaders, technical experts, and key advisors who can drive the sales forward.

The ongoing recruitment reengineering is improving the screening process with the help of innovative recruiting techniques which are also geared to attract the skilled generation of candidates. Additional attention is being given to increasing employee engagement while developing strategies focused on knowledge transfer and reverse mentoring.

In an effort to address the growing talent shortages in real estate, coupled with the exiting of retirement of workers, aggressive strategies are being adopted and the framework provides a holistic approach to achieving competitive market share while addressing critical talent issues.

The recruiters are working towards advancing their ability to source and screen for the bright talent in order to make sure that they recruit the top-tier talent. An organization needs to be creative when developing a recruitment strategy and should avoid the old-fashioned methods to review when attempting to recruit knowledge based and skilled employees.

Offering competitive or above-market compensation packages is currently being used as a high-yielding practice that is attracting proficient candidates.

Conventional hiring practices that include examining resumes, checking references, and conducting interviews are turning into obsolete . Also, the subjective nature of evaluating resumes and answers to interview queries makes these practices less reliable and exposes firms to additional legal ramifications.

Consideration of objective measures of performance like the psychological assessment with other evaluation parameters raises the chances for the selection of a well-trained employee. Behavioral interviews can help to predict the future performance of employees as it provides insights to specific skills and capabilities whereas personality assessments and job knowledge tests can serve as valuable selection, promotion, and placement tools.

Happy employees are more engaged employees who are always excited to go the extra mile to help the customer and usually understand how this effort makes a difference on the bottom line. Recruiters should realize that these are employees who emerge as a focal point for information to the customer.

Undeniably, these employees can increase or decrease market share through the level of customer care they deliver. The training and up-skilling models are being implemented on a larger scale to curb the shortage of employable pools. These breakthrough solutions are dramatically enhancing employee engagement and paving way for sustained productivity. The talent acquisition market is taking steady steps towards innovative evaluation techniques that have been already adopted in western geographies.

Authored By: Annuj Goel, MD, Goel Ganga Developments

About the Author:

Annuj Goel, a second generation entrepreneur, was born on 11^th April 1983. He is an MBA professional who joined his family business to spread his charisma and energetic aptitude.

Annuj Goel, MD of Goel Ganga Developments put his step forward on his father’s (Late Shri Umesh Goel) footsteps that customer satisfaction is the real gain that can take an organization to new heights. He has joined the organization in the year 1999. Due to his passion for becoming a leader with exceptional skills, he heads 3 major departments which are Legal, Liasoning, and Business Development. After joining the organization, he initiated more than 40 projects with his optimism.

Understanding the business sense and traditional belief of customer satisfaction, he opened up the path for his growth and simultaneously for the company. This is because we all know “customer is the King” and satisfying the customer can make an entrepreneur the leader of the market.

His Remarkable Achievements Include:-

1) Execution and Successful Completion of his first construction project – SIDDHARTH GANGA TOWERS IN KALYANI NAGAR.

2) Cemented their footprints by conquering other Milestone projects – HARI GANGA, GANGA FLORENTINA, GANGA AURUM PARK, G O SQUARE, and WELLESLY COURT.

3) Keeping an energetic approach, he has successfully laid the foundation and completed other ventures – WIND ENERGY, EDUCATION, LOGISTICS, and INCUBATION CENTRE.

Goel Ganga Developments, a Pune based company, has a broad list of residential projects including 1,2 & 3 BHK and also other projects are in pipeline at the prominent locations of Pune.