The Importance of Technology Within the Real Estate Industry

Buying and selling properties can be a daunting and tiring task. And with times ever-changing, the type of properties people want to see can be hard to find.

Traditionally, the role of a real estate agent would be there to provide a list of properties and images for potential house buyers looking to move. 

With house hunters focusing and streamlining their search on the location, size, and facilities of the property before arranging a viewing at a convenient time. When it comes to property searching and house hunting, through the addition of technology and virtual reality within real estate, we are seeing huge changes. 

The power of technology has given estate agents the chance to show homes to clients, without even having to leave the office. This allows them to grow their business, close deals faster, while still delivering a professional service.

The main piece of technology and the biggest cause of development within the real estate industry is the implementation of virtual reality.

An important addition, by adopting this new form of technology, real estate companies can offer a higher level of service to their customers, helping to ease the stress of purchasing a new property.

In this article, we will explain just why, and how virtual reality can be implemented into your real estate business through the use of deep learning workstations

3D Home Tours

As previously mentioned, clients typically have to take the time out of their days to go and visit a property that they are considering to buy.  By viewing the property, the area, the layout and interior design it already has, they can decide whether the house lives up to their expectations and would be convenient for them.

Through the use of virtual reality real estate, buyers no longer have to travel far or take long hours out of their working day to visit these properties. Instead, the virtual reality headset gives those house hunters the power to visit the properties without even leaving their homes.

By simply placing the headset on, potential buyers can have an immersive, virtual reality experience, allowing them to walk through the property and gain a first-hand viewing experience.

This is all done in not hours, but minutes. With the clients being able to visit a handful of potential home buyers within the hour, speeding up the process of purchasing property,  while finding their forever home as stress-free as possible. 

Architectural Visualisation

One challenge most real estate agents will have to face is selling a property before it has been completed and fully built. Whether you are selling the land where the property will sit, or a half-completed building, requiring the finishing work and the addition of those last-minute features.

A hard challenge to face, getting property buyers to visualize what the completed property will look like can be hard work. 

With the use of VR, house hunters can help visualize the completed house, helping to speed along the purchasing process for those that want to purchase a newly built property.

Rather than creating huge showrooms to show clients the potential, they can save a respectable amount of money by showing and presenting the home through the virtual reality headset. 

Architectural visualisation has proven dramatically cheaper and allows the clients to see the interior and exterior of a property before it has been completed. This way, clients can get a clear understanding of what the home will look like, and what the estate agent is trying to sell. 

Virtual Interior Design

A recent study conducted by The National Association of

Realtors called the Profile Of Home Staging Report suggests that an entire 77% of real estate agents believe virtual staging helps buyers imagine how a property can be transformed into a home of their liking. 

By being able to do and offer this service to prospective house hunters, it allows them to see what the home could potentially look like on an interior design level. Putting in all the soft furnishings from sofas, benches, pictures, and lights on the wall, you can quickly turn the empty house into a home. 

Benefits Of Technology In Real Estate

We have taken a look at how virtual reality can benefit the real estate industry and the many added benefits of implementing this technology into your business for the benefit of the customers. We will now take a look and evaluate the additional benefits and how it can boost the business as a whole. 

Through the added benefits of reaching a larger audience, the ability to persuade unsure clients, to saving time, here are the many benefits that virtual reality can have for your business. 

Offering Global Outreach

Through the ability to offer virtual home tours, it will allow a larger selection of people to be able to view and see the property, who otherwise may not have been interested.

This is because virtual reality real estate agents can work more productively, being able to take on a slightly bigger client base than they would have when having to manually show people around the properties and locations.

This is because it allows house hunters to browse properties not just in their local area, but globally as well, helping those wishing to relocate.

Saving Time 

When using VR, its ability to help save time is likely to be one of the most beneficial additions to any real estate company. The use of virtual reality can help rid the need for any travel time being required while lowering both the carbon footprint but also any costs required through travel. 

If the client you are working with does not have a VR headset that they can use, by inviting them into the office, they can sit there with an estate agent and view a large range of different properties as a fully immersive, digital tour is one quick swoop. 

A Persuasion Tool 

Getting prospective house buyers to the finishing line and signing the contract for their new home can be one of the biggest hurdles that estate agents have to overcome. 

With the potential of buyers dropping out at the last minute, second-guessing their decision or changing their mind, this can make the estate agent feeling rather deflated.

This is where virtual reality real estate has come extremely helpful, by increasing the chances of clients purchasing and completing the sale.

This is because the virtual reality experience can offer the buyers an entirely new vision of what the house will look like in the future, while also allowing them to walk around, and see the house as a home decorated to their unique style. 

Creating Connections

By allowing a client to visualize a home with the addition of VR, they, of course, can see the property in all its true potential. Unlike when having to tour and view the property, clients and agents do not have to rush the process; quickly running through each room to get to the next job. 

By allowing the client to take as much time as they need, it allows them to create a real connection with the potential home and allows them to take control of the tour, rather than looking at the traditional photocopied image at the office.

Through these added features, the success rate is automatically higher with larger completion rate and more signed contracts. 

Summary

Virtual Reality within the real estate has already begun to transform the way in which we buy properties globally. With the potential of extending further, there is no saying how far this technology can go.

House hunters from all over the world are able to view the property at any time or place, with the success rate of a completed sale being automatically higher. 

From being able to fully immerse a client within a home viewing experience, and by giving them the option to view the property completed with the interior design of their choice, architectural visualization, and an all-round 3D home tour, there is no reason why this form of selling should not be a method in which all estate agents work to in the future. 

By making the entire process much more efficient, successful and productive, companies will soon be able to extend their services further. Instead of only being able to take on a small handful of clients, they will now be able to take on more clients, not only locally but globally too.

This is a great path to take for those in the estate agent business, as their productivity will quickly begin to rise, with their income and profitability increasing steadily also.  

What is clear and apparent is that virtual reality has a number of benefits and can help transform not just the real estate industry, but other industries worldwide. What may at present feel as a futuristic way of selling properties, is soon to become a commonplace feature that all companies abide by.

We look forward to hearing your comments and discovering how VR has helped transform your real estate industry? 

Author Bio:

Sydney Tierney just recently finished her studies; is working her way into the world of content writing as a digital marketing assistant. She writes for clients that specialize in wedding bands, procurement, and deep learning workstations.

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