Mumbai: Nuvoco Vistas Corp. Ltd. (Nuvoco), a leading building materials company, today launched ‘Concreto Permadure’ – a water-and-cracks-resistant concrete – through a virtual launch programme. Concreto Permadure improves the durability of the structure by minimizing micro-cracks and water seepage.
It has been created to specifically address the needs of the Individual Home Builders (IHB) segment, which often struggles with these issues. The product has been designed and developed at Nuvoco’s Construction Development and Innovation Centre (CDIC)
Today, the most common problems faced during construction are the development of micro-cracks and water seepage, which leads to the formation of fungus and algae on the surface. This not only causes health issues; but also reduces the durability of the structure.
Concreto Permadure addresses these challenges by ensuring a dense and durable concrete structure by providing resistance against water seepage and micro-cracks like plastic shrinkage. Concreto Permadure is produced by carefully proportioning cement, sand and aggregates along with specialized water-resistant chemicals and engineered fibres. As the concrete comprises an integral waterproofing compound and fibres; this results in a more cohesiveness mix and reduced segregation. Concreto Permadure is available in M20 to M40 grades, and can also be customised.
Sharing his views during the online product launch, Prashant Jha, Chief Ready-Mix Business, said, “I am pleased to present Concreto Permadure – a water-and-cracks-resistant concrete offering from Nuvoco. Through our interactions with customers and market studies, we observed that there is a dearth of premium quality concrete in the IHB segment.
We have always endeavoured to delight our stakeholders with products and solutions that are not only innovative; but, above all, driven by market needs. With the launch of Concreto Permadure, we aim to offer the construction industry a solution that will help in building resilient structures, and our consumers, dream homes that stand the test of time.”
About Nuvoco
Nuvoco Vistas Corp. Ltd. is a leading manufacturer and retailer of building materials in India with a vision to build a safer, smarter and more sustainable world. The company started operations in India in 1999 via acquisitions, and since then it has emerged as one of the major players in India.
Today it offers a diversified business portfolio under three business segments, namely, Cement, Ready-Mix Concrete (RMX) and Modern Building Materials (MBM). Nuvoco is one of the top cement manufacturers in India, and the leading player in the East following the acquisition of Nu Vista Limited (formerly Emami Cement Limited); offering high performance, premium, blended cement variants like Concreto, Duraguard, Nirmax and Infracem.
Its MBM product range, under the Zero M brand, comprises construction chemicals, wall fill solutions, and cover blocks. Nuvoco’s RMX business has a pan-India presence offering specialised products like Artiste and InstaMix being proud contributors to landmark projects like Lodha World One, Amritsar Entry Gate, and the Metros (Delhi, Jaipur, Noida and Mumbai).
Through its NABL-accredited Construction Development and Innovation Centre (CDIC) based in Mumbai, Nuvoco identifies latent gaps in the industry and offers customised solutions to its customers. Guided by the enduring principles of safety for its employees and responsibility for the community and environment; the company is charting its course to shape a new world.
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