National: India’s leading digital real estate company housing.com has announced the launch of the fifth edition of its annual event, Mega Home Utsav 2021, an annual online property show held by the REA India-owned company to cash in on the festive season.
This year, the over-one month gala event hosted by Housing.com, the fastest growing online real-estate classified portals in India, will run between 1st October to 31st October 2021. The month-long event would see participation from over 150 builders, showcasing their properties in 12 cities of India.
At a time when online property purchases have gained momentum with the coronavirus pandemic posing serious health-related challenges, the event will witness prominent builders offering attractive, exclusive deals and offers while showcasing their properties through webinars and digital content such as Real-time Live Video Tours,3D virtual booth, Instant Video Connect and various other digital tools, for a safe, convenient and enhanced discovery experience.
“With the concerns over pandemic subsiding and consumer activity gaining momentum, the demand for residential real estate has picked up in recent months. With the policy environment for home-buying continuing to be favourable and with consumers continuing faith in residential real estate as the most preferred investment asset along with the increasing importance of owning a home during the pandemic, we believe that housing demand will stay robust the coming quarters,” said Amit Masaldan, Business Head, Housing.com.
Some of the prominent builders includesKalpataru – Mumbai,Godrej Properties – Mumbai, CasaGrand –Chennai, IRA Realty Tech Pvt Ltd – Hyderabad, Raja Housing Ltd. – Bengaluru, ATZ Properties– Bengaluru, Arihant Group – Noida, Unimont Group – Mumbai, Balaji Group – Mumbai.
The Company has also signed up with Kotak Mahindra Bank as the exclusive banking partner for the event. Kotak Mahindra Bank has recently announced that it has reduced its Home Loan interest rates yet again by a further 15 basis points (bps) from 6.65% to 6.50%* p.a. This special rate starting at 6.50%* p.a. is a limited period festive season offer till 8th November 2021.
REA India-owned Housing.com plans to run its brand-new ad campaign, with recently signed brand celebrities, ManojBajpayee and Rajkumar Rao, to promote the event across prominent platforms and channels i.e. IPL on TV and OTT, daily soaps, news channels, OTT and digital platforms.
Housing.com expects to reach over 35 million home seekers through the event, which would see participation from over 150 builders. The online portal has also collaborated with over 1,500+ channel partners.
“This resurgence in buyer sentiment coupled with the upcoming festive season, which generally witnesses a significant uptick in home buying activity, makes this the perfect opportunity to announce the launch of the fifth edition of Housing.com’s annual online property event, Mega Home Utsav, 2021. This event will give the opportunity to the sellers to showcase their properties to millions of users visiting Housing.com during the festive month and at the same time help the users to find their dream home with attractive options and offers.” Said SnehilGautam, Head, Growth & Marketing, Housing.com, Makaan.com&PropTiger.com
The event that will run for over a month, starting 1st October, will have projects from 12 major cities of India, namely, Ahmedabad, Chennai, Bangalore, Delhi, Faridabad, Ghaziabad, Gurugram, Hyderabad, Kolkata, Mumbai, Noida (Gr. Noida), Pune.
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