Real estate has thrived significantly in the past decade and its prospect of development looks promising when you look at the bigger picture, globally. Therefore, real estate is not only one of the largest employment sectors today but also is one of the most sought-after investment options in the world.
Change is the spice of life. The way data is sought today has evolved to a great extent. Thus, with rapid development in the realty sector, the way real estate is bought and sold has evolved as well. Different mediums cater and strike a chord with different people.
As a realtor, how will you be able to cater to a range of buyers and investors?
Look no further as we enlist 25 surefire tips that will aid you to cater to a variety of investors and buyers. Some of the tips worked like wonders for us. As we enlist the tips, we would say that these tips work at different levels and its results may vary accordingly.
Know Your Consumer
As mentioned earlier, different people have different preferences and in the real estate business, it is of utmost importance to know your consumers/audience first. Market research is a vital part of the real estate business.
Keep up with the current market trends, enlist popular amenities among homebuyers, space requirements for commercial investors, various upgrades for rentals, and study the reason for the specific shift in demand for certain aspects.
Marketing Strategies
When you finalize your niche and sub-categories, the next important aspect to get noticed and earn business is through the market. Decide the mode of marketing. Real estate marketing comprises both offline and online marketing strategies. Both strategies are interdependent.
Offline Marketing
Word of Mouth
Believe it or not, word of mouth marketing works wonders to boost the business of a company, especially in the real estate sector. According to a study by Invesp, nearly 88 percent of people would opt to buy from a realtor or a brand recommended by a friend or a family member.
Connect With Other Local Realtors
Networking is another essential aspect to broaden and promote your realtor business. Find out about local realtors and connect with them when targeting a specific area or locality of a city. Another benefit of connecting with local realtors is that it will help you fetch more information about consumer demands and will increase your research database.
Thus, more contact details of past and potential clients.
Radio Advertisements
Radio commercials are a great way to generate leads for real estate since millions of users on a day-to-day basis listen to radio stations, especially while traveling from home to the workplace and vice versa. Another benefit of this marketing technique is that you can highlight all the primary aspects of a project within seconds.
Television Commercials
Although television commercials can be an expensive option, it is an impactful medium to generate leads offline. T.V commercials let you reach a large audience at once. These creative advertisements are easy to recollect and engages the audience to a great extent.
Distribute Flyers/Leaflets
Usually, flyers/leaflets are designed in a way that provides definite and precise information about the project. Right from the choice of colors to font family, font size and other details speak for itself.
It is designed in a way that highlights the important aspects of a project, like a carpet area of a housing unit, key features of a project, the location of the project, location advantages, etc. (Given image is a leaflet designed by us for one of the latest luxurious residential projects)
Newspaper Ads
A newspaper advertisement is another way of boosting the engagement of potential buyers. Millions of people read newspapers daily. Newspapers are one of the trusted sources of information and so, this can be considered as one of the best forms of advertising.
Today, newspapers can also be read online. Thus, your advertisements can be viewed online on e-paper as well.
Run Commercials in Cinema House
People from all walks of life enjoy watching movies in cinema halls. Although it can be a bit expensive to produce and run commercials in cinema halls, it is an effective medium to reach a wide range of audience within seconds.
Run Text Message Campaign
Compose a text with all the key details of a project and send it to a number of people in your database. For example, “Luxurious Lifestyle Awaits You at Majestique Signature Towers, Balewadi. 2 and 3 BHK Spacious Apartments. Starting @ Rs 76 Lakhs onwards. Call +91 98836 8xxxx NOW.”
The message must highlight the unit configuration for residential spaces while it should highlight the carpet area for commercial spaces. Importantly, remember to mention the starting price of each unit.
Immediately Revert to Your Leads
Whether you get leads through leaflet distribution, hoarding advertisements, online campaigns, or SMS campaigns, it is important to revert to your leads immediately. Potential clients may fill-up online forms or enquire about the same or different projects from different channel partners.
And so, you must immediately tap into your leads.
Online Marketing
Search Engine Optimization
Search Engine Optimization (SEO) refers to ranking factors in the search engines based on the use of words, commonly known as ‘keywords’. The content on your website must have words that your audience will look for in search engines.
The search engine result pages (SERPs) displays a list of results according to its ranking based on the keyword entered. This is one of the best ways to get organic traffic to your website, generate leads and gradually, build conversions.
Amend Technical SEO
Along with apt use of keywords and maintaining keyword density, technical SEO plays a major role to upscale your rankings in SERPs. Editing or optimizing source code is another effective way to generate leads as compared to keyword placement in content.
Title tag and Meta tags (meta title and meta description) assist the crawler to identify, analyze and categorize the content of your web page and it accordingly. So, make sure that you use the right use of words for title and meta tags.
Pay-Per-Click Advertising
As the name suggests, ‘pay-per-click’ (PPC) or ‘cost-per-click’ (CPC) is an advertising model where advertisers pay the platform (search engine or a web page) when a user clicks on their online ad. This will aid you to reach your target audience.
To get leads through PPC ads, bid on related keywords, make sure that the title of your ad clearly specifies the subject, and mention precise information related to the project (as given in the image).
Native Marketing
Similar to CPC, the structure of native marketing is designed in a way that it blends perfectly with the given content on a web page. For example, if your blog is about ‘Top 5 Localities For Real Estate Investment in Pune’, mention details of the area and name some of the prestigious projects in the locality.
Provide a hyperlink to one of the recently launched projects. The given hyperlink must redirect users to relevant project pages. This marketing strategy has the potential to yield leads and build conversions.
Facebook is one of the most popularly used social networking sites globally. Facebook supports paid and unpaid advertisements. Through this medium, you can reach a wide range of audience within seconds. Charges for marketing on Facebook depends upon a variety of factors like demographics, age group, etc.
You can include images, videos, or audio to advertise on Facebook.
When using images for advertising, remember that Facebook works on a 20 percent text rule. Facebook has provided a ‘Text Overlay Tool’ to check whether the designed image abides by the 20 percent text rule. An additional benefit of using Facebook is that you can even include virtual tours with 3600 panoramic view
YouTube
YouTube is the second-largest social media site and is also one of the largest search engines in the world. Video format helps you connect to people with ease as compared to banner ads. Along with creating compelling video content, video keyword research is another factor that can impact the reach of your advertisement.
As a realtor, you can create videos promoting your services, and also share project details in video format. You can embed these videos on the relevant project page as well. This is another impactful way to generate leads for real estate.
WhatsApp is a messaging app that is used by millions today. Once you carry out various promotional activities and collect a database of contact numbers, you can directly send project details to them (in video, text, and audio format). This way you can reach a number of people quickly and effectively.
Some people may be reluctant to contact through other social media channels, so it is important to contact people through their preferred medium. And, WhatsApp can be that gateway. WhatsApp Business and WhatsApp Business API have been developed for small and large businesses, respectively.
Ever since its inception, Instagram has gained millions of users and has become one of the most popularly used social media platforms today. You need a ‘business profile’ to professionally advertise on this social media platform.
Regular posts and apt use of hashtags is the key to getting leads using Instagram.
You can promote project details and your services through videos, photos, and stories by paying minimal fees to Instagram. Also, you can share your posts on Instagram to Facebook and Twitter.
Over the years, LinkedIn has evolved as a network for various types of professionals to connect with different people across the globe. Since LinkedIn is a platform for professionals, it can be considered as an excellent medium to establish your brand, brand identity, and industry expertise in your niche.
Not all, but some professionals will definitely prefer real estate investment, since LinkedIn is considered as one of the trusted sources of information (social networking site), so, advertising on this platform can get you genuine leads. Precise information, key highlights, price range, and right use of keywords sum up the key to successful marketing on LinkedIn.
Other Strategies
Email Marketing
You can create automated email responses for people who enquire through forms on the website. Then, add their mail address to the mailing list and you can update them about the latest articles on your website, newly launched projects, etc. Ensure that you add CTA buttons for potential buyers. Here, the captivating subject line is the key to generating leads.
Banner Ads
Also known as display ads, the core aim of banner ads is to promote the brand. You can look for advertising slots on websites of renowned brands and place your banner ad there. Banner ads lead visitors of a website to your project page. Thus, you can convert a website’s visitor into your lead.
Update Your Website and Other Social Media Pages
Consistency is the key. Therefore, regularly update your website and social media pages with the latest project details, pre-launch and other offers, and other updates in the project. Also, make sure that you provide concrete project details and contact information on your website and social media pages.
Use Hashtags
Hashtags are to social media what keywords are to search engines. Using relevant hashtags with every social media post is known to reach a large group of people as compared to not using hashtags. Research about trending hashtags in real estate and then use them.
So, when users click a specific hashtag, they’ll be able to see a number of posts of that niche. As a realtor, you can follow these hashtags and keep a track of other influencers in the industry. Some of the trending hashtags in real estate are:
#realestate #realtor #realestateagent #newhome #property #properties #housing #investment #home #realestatetips #realestatebroker #homesforsale
Write Blogs For Your Website
Writing blogs and articles is one of the best ways to encourage user engagement and boost users’ time-on-site. Write about the latest happenings in the realty sector. You can write about – Vastu Tips (provided you are guided by an expert or an experienced person), announce the latest project in the city you are based in, review projects, study real estate trends and predict trends based on research by industry experts and so on.
The primary purpose of blogging is to increase audience engagement. But writing a number of blogs isn’t enough. User-engagement is necessary to create new leads and convert them to business.
You can write about DIY home decor tips, setting up vertical gardens in your space, environment-friendly home decor ideas, and so on. Additionally, you can ask users their preferred ways.
Guest Blogging
Guest Blogging is one of the most effective ways to thrive traffic to your website that can potentially convert to sales. Guest Blogging lets us reach our target audience and create new prospects for our business. It enlarges your network.
You can connect to different people from the field and learn about real estate updates from their perspective.
Guest Blogging is a way to improve your digital presence. Good digital presence is the key to improve search engine rankings.
Since people tend to click on results on the first two or three pages of the search engines, thus, uplifted search engine rankings prove beneficial to get more leads.
You can concentrate on writing and researching on a specific topic or you can write about generalized topics about real estate like types of real estate investment, what is real estate, benefits of real estate investment, and so on.
Advice on Forums
When it comes to real estate investment, different people have different queries. Provide upfront and reliable information to audience queries. This is another effective way to build trust and get leads for your business. Creating a positive brand image on the forum is necessary to increase traffic on your website, generate more leads, and build conversions.
By implementing these tips, we’re sure that your realtor business will soon meet new heights of success. It may sound practically impossible to implement all of the tips at once, but, a step at a time can work wonders. Patience and consistency are the keys here.
*Note: The given particulars are for informational purposes only and are based on market analysis and may or may not work for every realtor.
Author Bio
Amulya Kalyanshetti | [email protected]
FourrWalls.com is one of Pune’s leading online real estate advisory portals and caters to all-inclusive demands of home-buyers. FourrWalls.com is backed by a team of professionals having core knowledge about the industry and makes sure that all the consumer needs are perfectly met.
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